CampfireDPT Preneur: 346 paying customers and about $65K a month for a PT SaaS
DPT Preneur was a white-label platform for physical therapists entering a vertical with a new product and no installed base. The go-to-market was an organic brand play to PTs, with paid ads layered onto the mastermind and high-ticket side, and a recurring engine of subscriptions, rebilling, and reselling. It reached about $65K a month at peak and 346 paying customers, 87% of revenue from subscriptions.
Where they started
A white-label platform built for physical therapists, entering a vertical market with a new product and no installed base. The buyers were clinicians, not marketers, so trust had to come before software.
What we built
- Built the go-to-market as an organic brand play to an audience of physical therapists
- Layered paid ads onto the mastermind and high-ticket side of the business
- Built the recurring engine: subscriptions, rebilling, and reselling
The numbers
| Paying customers | 346 |
| Monthly revenue at peak | About $65K |
| Share of revenue from subscriptions | 87% |
Result
About $65K a month at peak and 346 paying customers, with 87% of revenue from subscriptions.
What carried over
In a clinician market, the brand sells the software. Organic trust first, then paid on the high-ticket layer, then recurring revenue holds it together.