Comeback Performance: from $100 a day in ads to about $130K a month
Joey Seyforth took Campfire's ads course, ran his own Meta ads at about $100 a day, and hit a ceiling. Campfire scaled spend to about $15K a month across a full-funnel structure, added SEO and AEO for organic demand, and built an SMS and DM engine to protect lead quality. Revenue reached roughly $130K a month. $221,942 in ad spend managed, Jan 2024 to Mar 2026, verified in Meta Ads Manager.
Where they started
Joey took our ads course and ran his own Meta ads at about $100 a day. It worked, then it stopped scaling. He brought us in to take it past what one person can run on the side of a practice.
What we built
- Scaled Meta to about $15K a month in spend across a full-funnel structure
- Added SEO and AEO to build organic demand alongside paid
- Built an SMS and DM engine that kept lead quality high as volume grew
The numbers
| Starting ad spend (self-run) | About $100 a day |
| Scaled ad spend | About $15K a month |
| Total ad spend managed | $221,942 (Jan 2024 to Mar 2026, Meta Ads Manager) |
| Monthly revenue at offboarding | Roughly $130K |
Result
Roughly $130K a month in revenue before we offboarded. $221,942 in ad spend managed, verified in Meta Ads Manager (Jan 2024 to Mar 2026).
What carried over
Course-to-done-for-you is the natural path. The owner learned the system first, so scaling it was a handoff, not a rebuild.