CampfireCat Bandit: $1.2M year-one run rate from a brand-new LLC
Cat Bandit started as a new LLC with no audience and no data. Campfire built the creative, funnel, and testing system from scratch, scaled Meta from $20 a day to $5K a day (up to $150K a month at peak), and kept CPA steady with a constant creative pipeline. Year one closed at about $1.2M in front-end run rate with $60-80K in monthly recurring revenue.
Where they started
A brand-new cause brand on a brand-new LLC. No audience, no data, pure cold acquisition. Every dollar had to be earned from strangers, and the economics had to survive sponsorship and merch costs.
What we built
- Built all front-end marketing from scratch: creative, funnel, and testing systems
- Scaled Meta from $20 a day to $5K a day, up to $150K a month in spend at peak
- Kept CPA in line with a steady creative pipeline and iterative testing
- Structured the economics to stay profitable after sponsorship and merch costs
The numbers
| Starting ad spend | $20 a day |
| Peak ad spend | $5K a day, about $150K a month |
| Year-one front-end run rate | About $1.2M |
| Monthly recurring revenue | $60-80K |
Result
About $1.2M in front-end run rate in year one, with $60-80K in monthly recurring revenue.
What carried over
A cold-traffic brand lives or dies on creative volume. The testing system mattered more than any single winning ad.