How Campfire is built.
One company, four ways in, one system underneath. This page is for anyone who wants to understand the business rather than buy from it: partners, press, and people deciding whether to work with us.
What we are
Campfire Creative Media is a growth partner. We install the acquisition system inside a service business (ads, follow-up, CRM, tracking, and the AI roles that run the repeatable work), we train the owner's team to tend it, and we hand over the keys. Founded by Jacob Campos after twelve years in paid acquisition and more than $5M in Meta ad spend managed. Offices in St. Petersburg, Florida and San Antonio, Texas.
Four brands, one system
MarketingOS
A Skool community where clinic owners, coaches, and consultants install a 9-role AI marketing department and build it alongside other owners. Free for founding members. Grew out of PT MarketingOS, built for cash-based physical therapy and chiropractic clinics.
Consulting
Done-with-you installs for larger and multi-location businesses: a marketing department built inside the company, run alongside the owner's team, owned by the client at the end.
GroupCraft
The client-acquisition method for coaches and consultants with a Facebook group: a 7-day sequence, DM scripts, and follow-up the coach owns.
Go Scaleable
Campfire's white-label GoHighLevel platform. Every client system runs on it: CRM, calendars, SMS, phone, and the AI office manager. Offered to agencies and clinics that want a build that already works.
The Campfire Benchmark
Original, quarterly data on what it costs to book a patient from Meta ads in cash-based PT and chiro, aggregated from the accounts we run. Published so owners can judge their own numbers.
Results
Case studies with the numbers attached: a DTC brand to $1.2M year-one run rate, a coaching business to about $130K a month, a PT SaaS to 346 paying customers.
How we work
Every engagement runs the same four stages. Spark: read the numbers, pick the one channel that will produce first. Kindling: build the offer, the ads, the landing page, and the follow-up, and launch with the owner in the room. Bonfire: scale what works, add the AI roles, install reporting the owner reads every Friday. Keep it burning: hand over the accounts, the playbooks, and the recordings; stay close while it catches. Owners keep everything. Nobody is required to keep paying for what they own.
Who we serve
Cash-based physical therapy and chiropractic clinics are the core. Around them: coaches and consultants who sell a service worth real money, agencies that want a platform with the systems already built, and local service businesses (HVAC and home services first) that lose work to missed calls. Fourteen named clients are listed on the results page.
Where we are
St. Petersburg, Florida. Home office, Gulf side of Tampa Bay, where Campfire started. San Antonio, Texas. Texas office. Client work runs on Zoom, so the offices are where the team sits, not a limit on who we work with.
People
Jacob Campos, founder. Twelve years in paid acquisition and community building. Before marketing, time around NFL, MLB, and NCAA Division I football staffs, which is where the "output on game day" habit comes from. A small team handles sales, delivery, and operations alongside him.
Contact
Press, partnerships, and anything that isn't a sales call: jacob@campfirecreativemedia.com. Owners who want help: book a call.