CampfireFacebook group posts that start DMs
A post starts a DM when it asks for a reply that only takes one word. Polls, this-or-that posts, and 'comment X for the breakdown' posts get replies from people who never comment on content. Each reply is permission to message. Content posts that teach everything leave nothing to ask about.
The rule
If a post can be read and absorbed with nothing left to say, it will be. The posts that start conversations leave a gap the reader has to fill: a vote, a choice, a word, a hand.
Five templates
- The poll. "What's eating most of your week right now?" plus three options. Lowest effort reply there is. Every vote is a name you can message with "saw you picked X."
- This or that. "Two kinds of [your niche]: the one who has leads but no time, the one who has time but no leads. Which are you?" Members label themselves. Now your DM opens with their own words.
- The withheld method. A real result, told plainly, with the how left out. "Comment 'how' and I'll send it." This one sorts buyers from readers in a single post.
- The direct ask. "Three spots this week to look at [problem] with someone. Comment 'me.'" Specific and limited. Run it once a week, not daily.
- The proof post. A screenshot, a before-and-after, a client's words. No ask. This is the post that makes the other four work, because it answers "are you the same as all the rest?" before anyone asks it.
What to leave out
Long how-to posts. They get saves and silence. Save the teaching for the DM and the call, where it earns something.
The DM after the reply
Reference what they said. Three questions. Offer the call only if it fits. The script is in MarketingOS, and the full week is laid out in the 7-day sequence.
Questions around the fire
How often should I post in my Facebook group?
Once a day during a sequence week, then three or four times a week to maintain. Daily posting without a sequence trains members to scroll past you.
Do these posts work on LinkedIn or in a Skool community?
Yes. The mechanics are the same anywhere people can reply: ask for a one-word reply, then move the conversation private.
Is 'comment X for the breakdown' spammy?
It is if the breakdown isn't worth it. Send something real and specific and people thank you for it. Send a pitch and they stop replying.