CampfireIs this lead generation or back-office automation?
Both, in order. First the back office: follow-up, speed to lead, booking, reactivation, so a lead that arrives actually becomes a patient. Then lead generation: ads that fill the top. Most clinics buy ads first and lose half of what they paid for in a voicemail box. We fix the leak before we add water.
Why that order
Every clinic we audit already has leads slipping between the ad, the inbox and the calendar. Missed calls after 5pm. Form fills answered the next morning. Evaluations booked and never confirmed. Adding ad spend to that is paying to lose more. "I don't have any real follow-up" is one of the most common lines on our calls, and it's the cheapest thing to fix.
The back-office roles
- After-hours answering and booking
- Speed to lead: reply in under a minute, every time
- Confirmation and reschedule follow-up
- Reactivation of old patients and lost leads
- Review requests after the visit
The lead-gen roles
- Google call ads first, to catch people already searching
- Meta campaigns once the follow-up holds, to create demand
- The Friday report that says what to kill and what to scale
You can start with either half. We'll tell you on the call which one is leaking more.
Questions around the fire
Can I just do the automation part without ads?
Yes. For many clinics the follow-up fixes alone produce more patients than they expected, because they were already getting leads they never answered.
Can I just do ads?
You can, but we'll audit your follow-up first and show you what the ads will lose. Most owners change their mind.
Which do I start with: Google or Facebook?
Google call ads to find the steady point, then Meta. Starting both at once makes it hard to tell which is working.