Stop Buying Software You Don’t Need.

Stop buying software you don’t need!

Entrepreneurs often become obsessed with buying technology that will “help” their business. They’re always chasing the latest, greatest piece of software that will give them what they need to “10X” their revenue.

Don’t fall into this trap.

Technology is amazing, and there are plenty of tools out there that will help your business. But we’ve gotten to a point where there are a million tools out there that all do the same thing. They all work well, and ultimately, it comes down to personal preference and how you run your business.

I’ve seen too many people spend crazy amounts of money on tech they simply don’t need! Don’t be that guy. The next time you’re looking at tech for your business, follow these three simple rules.

RULE #1: Only buy software that saves you time.

The entire point of technology is to make things easier and save us time. Any piece of software you use—and especially anything you pay for—should save you time.

If you find yourself spending too much time tinkering with settings or dealing with errors, then that piece of software isn’t worth it. Just remember that every tool you use should be saving you time. As soon as it isn’t—get rid of it.

RULE #2: Only buy software that integrates with your other software

This is important. There are a million tools out there, and most of them integrate with various things like automation tools, CRMs, or Email tools. It’s important to use software that “works” with all your other stuff.

At a minimum, everything you use should integrate with Zapier. Zapier is an amazing automation tool that lets different softwares “talk” to each other. It allows you to automate tons of mundane processes by setting up rules where if something happens in one tool, another thing will happen in the other tool. It’s an unbelievable power-up for any business, but that’s for another post…

The other thing is that if you’re running Facebook ads, it’s equally important that everything integrates with Facebook.

If your software doesn’t integrate, it’s probably a waste of money.

RULE #3: Don’t buy redundant software.

As I’ve mentioned, there are a million tools out there and they all work well. But some tools can handle multiple functions while others just do one single thing.

When looking at tech for your business, make sure you’re using the full capabilities of each tool and that you don’t have redundancies anywhere. If your CRM can handle email campaigns, then you shouldn’t be spending a ton of money on another email platform.

There are exceptions to this rule—as there are with most rules—but this is one simple principle that can save you a lot of money. I’ve seen people using a dozen different softwares when they could handle all the needs of their business with just four. (And they already have the four—they’re just not using them to their full potential!) Not only does this save money on subscription costs, but it makes everything easier and simpler within your business.

So, there you have it. Three simple rules to follow with any new tech purchase for your business. If you can follow these, you’ll be able to use technology to your advantage—instead of overpaying and wasting money on software you don’t need (like so many people do).

So, what software can you cut from your business? How much are you spending on tech every month, and can you trim that down?